From concerts by award-winning artists to more innovative activities you can only experience in Virginia Beach, here are some of the things you can do at the Something in the Water festival.
Images from Something in the Water
Events and Activities at the Something in the Water Festival
The inaugural Something in the Water festival takes place April 26–28 at the Virginia Beach Oceanfront. Over the last month, more information has been released about what types of events and activities festival-goers can expect to experience at the three-day event. From concerts by award-winning artists to more innovative activities you can only experience in Virginia Beach, here are some of the things you can do at the Something in the Water festival.
Something in the Water Festival Events and Activities
Concerts and Speakers
What garnered the Something in the Water festival national attention was its star-studded lineup of performing artists. Acts ranging from hip hop and R&B to pop and more grace the Something in the Water lineup. Festival founder and Virginia Beach native Pharrell Williams will be performing alongside Diddy, Missy Elliott, Gwen Stefani, Usher, Snoop Dogg, N.E.R.D, Timbaland, Busta Rhymes and more.
The festival will also feature performances by Migos, Pusha T, SZA, Janelle Monáe, Dave Matthews Band and so many more.
Click here to read more about the Something in the Water lineup.
Festival-goers are invited to attend the Old Beach Markets. The Old Beach Art & Eco Market and weekly Old Beach Farmers Market will be situated in three locations on Friday, April 27. These markets will feature locally made art, food and more in the ViBe Creative District.
Local restaurants and businesses, including Croc’s 19th Bistro, the Virginia Museum of Contemporary Art, Zeiders American Dream Theater and more will have special events during the festival.
Art Events and Activities
Extending beyond a musical medium, Something in the Water will have events and activities centered around art. An Art Walk, backed by American Express, will have installations around Virginia Beach. Both local and national artists have created wall-sized murals and pop-up wall structures. Festival-goers can also receive free admission to the Virginia Museum of Contemporary Art with their wrist band.
The festival will also be the stage Virginia’s first premier sneaker culture exhibition. On Sunday, April 28, festival-goers can view interactive exhibits showcasing sneaker culture.
Social Awareness Events
Trap the Vote is an organization dedicated to making young adults more politically aware. Attendees will be able to “engage, consume, interact and create around social change, culture and information.”
In conjunction with Cox Communication, Something in the Water will also feature More than Music. This lecture series will feature topics, including technology, education, women’s issues, inclusion and more. Speakers Deepak Chopra, Geoffrey Canada, Mimi Valdés, Sylvia Rhone and Jon Platt are slated to appear.
Pop-Up Church Service
The Something in the Water festival concludes on Sunday, April 28 with a pop-up church service. Another jam-packed lineup, the pop-up church service is set to feature nationally recognized gospel performers, including Kirk Franklin, Mary Mary and more.
Both local and national worship leaders will share the time, uplifting and uniting those who attend. Unlike the rest of the festival, the Sunday church service is free and open to the public. Something in the Water’s pop-up church service will be located on the beach at 20th Street.
In addition to pop-up church service, the God Talk panel will discuss “how millennials interact with religion.” This conversation is in partnership with the Smithsonian National Museum of African American History and Culture. This is scheduled to take place at the Virginia Beach Convention Center on Saturday, April 27.
Pop-up church service isn’t the only innovative event set to take place at the Something in the Water festival. Festival-goers can take part in Trap Karaoke. Trap Karaoke is a “user-generated concert experience.” Imagine traditional karaoke but all performances are popular hip-hop hits. Trap Karaoke will take place at the Virginia Beach Convention Center.
Click here to see the Something in the Water festival map.
When you aren’t enjoying the festival events, be sure to explore all of the other exciting activities and attractions around Virginia Beach.
Click here to read about things to do in Virginia Beach.
More Information about Something in the Water
For more information about Something in the Water, visit SomethingInTheWater.com