Beautifying the Resort Area, Block by Block

An inside look at the Virginia Beach Ambassadors Program

By Kelsey Thomas

You’ve probably seen the people in bright yellow stationed in various spots in the resort area of the Oceanfront. These are the Virginia Beach Ambassadors who rotate shifts seven days a week and whose typical workday start as early as 5 a.m.  The Virginia Beach Ambassador’s Program operates year-round in Virginia Beach and provides cleaning, safety and hospitality services that make the environment a beautiful destination beyond just tourist season. 

Virginia Beach Ambassadors Program

Operating in over 100 cities throughout the United States, the program first planted roots in Virginia Beach in March 2021. Some of their services that go into maintaining the positive atmosphere that the Virginia Beach Oceanfront is known for include litter collection and cleaning, guest hospitality and resource efforts and patrol shifts.

The coverage area is from 1st to 40th Street on Atlantic Avenue, including side streets, as well as the 17th, 24th and 31st Street parks and monuments.

Amid their cleaning efforts, the ambassadors also remain alert and ready to assist the public, whether it be by answering questions about the area or providing resources or recommendations about where to eat, where to find public restrooms, upcoming events and more. Their information kiosks are provided during high volume events and can be found in high public transit areas, serving as what Operations Manager Carlos Torrespablos describes as “an information locker on wheels.”   

The Virginia Beach Ambassadors provide a tremendous amount of extra security to the resort area. As they patrol Atlantic Avenue on foot, they monitor the area and stay ready to help anyone in need. 

What inspires the Virginia Beach Ambassadors to work so tirelessly to contribute to the community day-in and day-out? Torrespablos mentions that there’s no greater satisfaction than “maintaining a smile on the faces of our guests. We are problem solvers and an encouraging force that is always welcoming in the delivery of our services to all.” Whether it be by providing the public resources that enhance a visitor’s trip or maintaining a clean and safe environment, these ambassadors make the Virginia Beach resort area an oasis for all one block at a time.  

Learn more at blockbyblock.com.

See a spot in the resort area that needs attention or would like to review the performance of an ambassador? Contact Operations Manager Carlos Torresplabos at ctorrespablos@blockbyblock.com.